Agentic Commerce: Big C Revolutionizes Online Shopping with AI!
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Online Shopping Is Changing Forever
Imagine instead of having to search for products yourself, compare prices yourself, read reviews yourself, and then make a purchasing decision — there's an intelligent assistant asking what you want, recommending products that match your needs, and adding them to your cart for you. That's what's called Agentic Commerce, or "AI-driven commerce," and it's happening right now.
The Numbers That Show the World Is Changing
There are 4 interesting figures that reflect just how strong this trend is.
- 4,700% is the growth rate of AI-recommended online shopping transactions
- $3-5 trillion is the market value that will be generated from AI recommendations by 2030
- 39% of current online purchases already come from using AI Shopping Assistants
- Yet only 16% of retail businesses have started adopting Agentic Commerce
This means there are still many opportunities, and whoever starts first gains the advantage first.
How Is Agentic Commerce Different from Traditional Online Shopping?
Traditional way: Search yourself → Compare prices yourself → Read reviews yourself → Make purchasing decisions yourself. By the time you get to pressing buy, some people are already exhausted, leaving items abandoned in the cart without purchasing (statistics show up to 30%)
New way (Agentic Commerce): Just type or say what you want, AI will understand your needs, recommend products specifically suited to you, and help complete the purchase right away. It's like having a personal salesperson who knows your mind 24 hours a day.
Amazon Has Already Shown It Really Works
Amazon launched "Rufus", an AI Shopping Assistant on its website and application, since 2024. The results are very clear.
- Sales increased by $12 billion
- Purchase completion rate as high as 60%
- Conversion Rate (the rate of turning visitors into buyers) increased 3.5 times
- Over 300 million users worldwide and growing over 100% per month
Big C Has Done It, and It Really Works
Big C is considered a retail leader in Thailand that has seriously entered Agentic Commerce, developing an AI Shopping Assistant called "Biggy"
Who Is Big C?
- Has over 1,750 branches throughout Thailand and Asia
- Online channels through the Big C Plus app and a chat channel called "Chat & Shop"
- Chat channel sales of over 2 billion baht per year with over 4,000 orders per day
What Is Biggy?
Biggy was born from a Big C employee hackathon project that wanted to make shopping easier and more convenient for customers. Its key capabilities are as follows:
- Multi-language support accepting text, images, and voice
- Knows the customer by connecting with each person's purchase history and preferences
- Recommends food menus and automatically finds required ingredients
- Add to cart directly without leaving the chat screen
- Secure with a personal data protection system compliant with PDPA standards
Results from Testing
Even though it's still in the internal user testing phase, the results are impressive.
- The most frequently asked about products are fresh food and everyday household items
- Approximately 20-30% of customers who chat are able to add products to their cart directly from the chat
- Basket Size increased by as much as 50%
3 Simple Takeaways
- Agentic Commerce is not a future topic — it's happening right now
- Customers are ready — over 39% of online purchases already use AI assistance
- Results are clear — both Amazon and Big C have proven it genuinely increases sales and customer experience
If you want a more convenient shopping experience, give the Big C Plus app a try.
